An Indian trademark stops at the border. Here is how to protect your brand as you expand, through the Madrid Protocol and direct USPTO registration.

A trademark registered in India protects you only in India. The moment you sell, ship or market abroad, you need protection in those markets too. Fortunately, there are two clear routes for Indian businesses.

The Madrid Protocol

The Madrid Protocol lets you file a single international application, based on your Indian trademark, and extend protection to more than 120 member countries. It is efficient and cost effective when you are targeting several markets at once.

Direct USPTO registration

If the United States is a priority, registering directly with the USPTO is often the strongest route. We handle the application, class selection and correspondence from India, so you get US protection without the complexity.

Plan before you launch

  • Identify your priority markets early
  • Run searches in each target country
  • Choose between Madrid and direct national filings
  • File before you announce, not after

Protecting your brand ahead of expansion is far cheaper than fighting an infringement once you are established. A little foresight goes a long way.